The main thing that we try to go for is versatility. I’ve no interest in churning out part-for-part clones of an existing circuits. Even if I know that it would sell, I’m only interested in making pedals that I’m genuinely excited about, and straight forward clones don’t do it for me at all.
A great example of this is our Cranium distortion, at its core it is a Proco Rat, but over the years there have been many variations released by Proco with different clipping options and slight part changes that make them all very distinctive (BRAT, You Dirty Rat, Turbo Rat to name a few).
I created a circuit that allows you to switch between the different diode types, add some extra controls that let you sweep through those slight part changes, throw that together with a couple of our own twists, and you’ve got the ultimate rat-based distortion that I think is arguably the most versatile one on the market, especially for its size.
When it comes to designs that are uniquely ours, I think the Junipero and Duplo are set to redefine what is expected of a small pedal company, as, to my knowledge, we’re the first UK company to put out anything like that (digital controlled multi-modulation/multi-delay with tap tempo, presets, expression control, MIDI and so on).